Max the DuraLabel Bear

Max the Bear carrying a bag of concrete on his shoulder through a construction site.

The Safety Tap 
Before every shift, Max gives a two-finger tap to his hard hat. It's not just a habit—it’s a cue: "Think first. Then move." The crew adopts it. The culture shifts. And the job gets done—right.

Max the Bear 

Built for the Job. Wired for Safety.

Max is more than a mascot—he’s a movement. He’s the quiet voice in the back of your head that says, “Double-check it.” He’s the trusted face of safety—the kind of guy crews respect, project managers listen to, and job sites get better for having around.

Sharp-Eyed & Focused

Max reads job sites like maps. He spots frayed cables, loose bolts, and missing labels before others even notice.

Approachable but Direct 
Max doesn’t bark orders—he earns respect by being the one who shows up early, watches quietly, and steps in before things go sideways.

Experienced & Steady 
He's been on enough sites to know what “almost” looks like—and how to prevent it from turning into “too late.”

Team-Oriented 
Max knows safety isn’t a solo act. He builds a culture where everyone’s watching out for everyone.